Electra Promotions Cruiser Lux 1 Step-Thru

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It’s practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.

It’s right for you if…
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.

The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.

The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.

Why you’ll love it
– It’s in the name… Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
– Comfort and control are key with Electra’s patented Flat Foot Technology.
– The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
– Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.